Data Mining, 3rd Edition
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Practical Machine Learning Tools and Techniques

By Ian H. Witten
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Frank http://mail.elsevier-alerts.com/go.asp?/bESB001/q34HS52F/xQNCK52F &
Mark A. Hall
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ISBN 9780123748560 | 664 pages | Softcover
List Price: $69.95 USD | £ 42.99 GBP | €50.95 EUR | $87.95 AUD
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Sample Chapter:
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Chapter 3: Output: Knowledge Representation
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Data Mining: Practical Machine Learning Tools and Techniques offers a
thorough grounding in machine learning concepts as well as practical advice
on applying machine learning tools and techniques in real-world data mining
situations. This highly anticipated third edition of the most acclaimed
work on data mining and machine learning will teach you everything you need
to know about preparing inputs, interpreting outputs, evaluating results,
and the algorithmic methods at the heart of successful data mining.

Thorough updates reflect the technical changes and modernizations that have
taken place in the field since the last edition, including new material on
Data Transformations, Ensemble Learning, Massive Data Sets, Multi-instance
Learning, plus a new version of the popular Weka machine learning software
developed by the authors. Witten, Frank, and Hall include both
tried-and-true techniques of today as well as methods at the leading edge
of contemporary research.

Key Features:

* Provides a thorough grounding in machine learning concepts as well as
practical advice on applying the tools and techniques to your data mining
projects
* Offers concrete tips and techniques for performance improvement that work
by transforming the input or output in machine learning methods
* Includes downloadable Weka software toolkit, a collection of machine
learning algorithms for data mining tasks-in an updated, interactive
interface. Algorithms in toolkit cover: data pre-processing,
classification, regression, clustering, association rules, visualization



Developing High Quality Data Models
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By Matthew West
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ISBN 9780123751065 | 408 pages | Softcover
List Price: $64.95 USD |£ 39.99 GBP | €46.95 EUR | $99.95 AUD
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Sample Chapter:
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Chapter 3: Some Types and Uses of Data Models
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Key Features:

* Uses a number of common data model patterns to explain how to develop
data models over a wide scope in a way that is consistent and of high
quality
* Offers generic data model templates that are reusable in many
applications and are fundamental for developing more specific templates
* Develops ideas for creating consistent approaches to high quality data
models



Database Modeling and Design, 5th Edition
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Logical Design
By Toby J. Teorey
http://mail.elsevier-alerts.com/go.asp?/bESB001/q3VHA52F/xQNCK52F , Sam S.
Lightstone
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Nadeau
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Jagadish http://mail.elsevier-alerts.com/go.asp?/bESB001/qCM8J52F/xQNCK52F

ISBN 9780123820204 | 352 pages | Softcover
List Price: $64.95 USD | £39.99 GBP | €46.95 EUR | $81.95 AUD
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Key Features:

* In-depth detail and plenty of real-world, practical examples throughout
* Loaded with design rules and illustrative case studies that are
applicable to any SQL, UML, or XML-based system
* Immediately useful to anyone tasked with the creation of data models for
the integration of large-scale enterprise data


COMING SOON!

Data Architecture
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>From Zen to Reality
By Charles Tupper
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ISBN 9780123851260 | 448 pages | Softcover
List Price: $64.95 USD |£39.99 GBP | €46.95 EUR | $81.95 AUD
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Key Features:

* Presents fundamental concepts of enterprise architecture with definitions
and real-world applications and scenarios
* Teaches data managers and planners about the challenges of building a
data architecture roadmap, structuring the right team, and building a long
term set of solutions
* Includes the detail needed to illustrate how the fundamental principles
are used in current business practice

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